The advantages and benefits of using a one stop shop web agency for small businesses
For a small business on the web, finding the right companies to design your website, optimise your search engine prospects, manage your social media marketing campaigns, take charge of pay-per-click (PPC) advertising, make sure your site is mobile-friendly (for both smartphones and tablet computers such as iPads) and do the technical coding work behind the design is a massive endeavour. Then getting your web developer to work with your SEO agency, and your social media marketing folks to talk to your PPC specialists can be an enormous challenge.
It is vital that all these channels work closely together to ensure that your website and online activities run smoothly, are user-friendly (both for customers and staff) and to make the most of the marketing opportunities which are available on the internet. However, when dealing with different agencies, all of which have different priorities, competencies and expertise, aligning your own interests and requirements with theirs can become incredibly tricky. The phrase “herding cats” comes to mind.
One solution, rather than dealing with five or six companies, each with different specialisms, is to instead work with a one stop shop web agency which offers all of the services you need within the one company. These “umbrella” type organisations offer experts in their field who are well situated to work together, combine forces and produce everything a small business needs under one virtual roof.
Utilising full service agencies like these simplifies the process considerably. You do not need to try to find a time when several different people at numerous locations are free to collaborate, in many cases you deal with only one person who co-ordinates the work within the agency on your behalf, and services which are integrated from the start can work much more effectively. Rather than getting different people to do their work, then at the end trying to make each part of a website or a campaign “speak to” the rest of it, or getting the message from the social media marketing team to chime with that from the PPC team, the work is integrated and collaborative from the beginning, making the application of updates, improvements or complete redesigns a much more fluid and coherent process.
One stop shop web agencies are particularly suitable for people who do not have the time or the specialist knowledge required to co-ordinate the rebuilding of a website or the integration of social media into an overall marketing campaign or site design. Handing the responsibility of the planning to somebody who can take charge and make informed decisions, and who can also oversee the implementation of changes, liaising with you the entire time to make sure that you are happy, that you understand what is happening, and that it fits in with the vision you hold for your website or marketing plan, comes as a relief to many who are too busy running their own business to be collaborating with experts in many different fields.
Choosing the right agency is imperative, because you are putting your trust in them to do a complete and skilled job, but once you have made your choice and discussed exactly what you need and want with regard to your web services, you can take a back seat and carry on doing what you do best, safe in the knowledge that you have established experts making the changes and updates you need for your website and online services to excel.