Pay Per Click Marketing

WebPageOne Solutions are SEO experts, able to advise you on keyword selection for your Pay Per Click advertising. We can give you advice on your landing pages and website, optimising both for SEO purposes. We can manage your campaign for you.

PPC or Pay Per Click advertising can be a very convenient way of marketing your business, but you need to do a little research to ensure that your money is being well spent. PPC is responsible for the small line ads alongside a website’s content. It includes the highlighted entries and the entries down the side of a search engine’s results. This can be an effective way of getting your message across and encouraging people to find your website.

Pay Per Click is an affiliate model, where partner sites are offered financial incentives to host the ads. The reward is usually a percentage of the revenue. The cost is fixed by the provider managing the ads. The ads will usually be matched to the content of the website or to the original query to ensure that interested consumers are viewing the ads. Variations can include banner exchanges and revenue share programmes. This is payment by results: you only pay when someone clicks on the advert. There have been some instances of click fraud. All the providers are aware of this and have implemented automated systems to monitor it. If you suspect that you have been a victim of click fraud then contact your provider.

Search engines offer an auction on their most popular keywords every time a search is entered. Companies bid on the keywords and the winner is displayed above the search results. These are known as ‘sponsored links’ or ‘sponsored ads’. Automated software can help to keep track of the auctions and the results.

Not only do you need to design the right advert, but you also need a great landing or sales page. Consider the page that your potential customer will land on after clicking an advert. It needs to be a dedicated sales page which contains all the information that your customers will need in order to purchase your product. Simplicity and only a few clicks to reach the product will produce higher sales conversions.

When using Pay Per Click advertising, it is important to choose the right keywords. Popular keywords are more expensive and it may be worth considering whether to aim for two or three cheaper keywords rather than one expensive one. This may bring a similar amount of conversions.

Pay Per Click advertising can work well as part of an overall marketing strategy. Working with WebPageOne Solutions will enable you to ensure that you are getting the best value for your money.