Pay attention to best practice SEO advice for 2013
Bad Practice to Avoid:
- Paid Link Schemes
- Link Networks
- Micro-Site Manipulation
- Article Marketing Spam
- Irrelevant Link exchanges
- Keyword Stuffing
- Hidden Text
- Scrapping Content
- Forum Profiles Spam
- Over Optimization of Link Anchor Text
- Over Optimization of On-Page Text
- Unnatural Link Profile
- Duplicate Content
- Duplicated URLs
- Duplicate <Titles> & Meta Descriptions
Good Practice to Focus On:
- Produce Regular Updated Quality Content
- Good User Experience
- Brand Mentions
- Site & Page Load Times
- Social Media Signals
- Google Authorship
- Author Rank
- Local Business Listings
- Content Marketing
- Follow Google Webmaster Guidelines
- Follow Bing Webmaster Guidelines
- Diverse Anchor Text
- Remove Links with No Value
- Mobile Optimisation
- W3C Standards Validation
Failure to follow best practice advice and published webmaster guidelines, could seriously damage your natural search engine rankings.