How hard can it really be to write your own web content, sales letters or email marketing messages? Do you truly have to hire someone else to formulate the right wording for your PPC, radio or print advertising campaigns? The truth is that while it may be tempting to do it yourself, there are many benefits for you, and your business, if you hire a professional copywriter to take over these tasks.
Pitching an email subject line correctly can increase its open rate considerably, and the perfect call to action can work wonders for your conversion rate. If your aim is to attract and retain customers, then professional copywriters have the skills and knowledge that are required to do this. Getting the tone absolutely right is a must. Depending on the audience and the type of writing that is needed, it sometimes needs a professional touch to get it just right in a way that neither alienates nor excludes any of your prospects or clients. And although split testing will probably still be necessary, to test out different versions of a page or email to maximise conversion rates, if the different alternatives have been provided by a professional copywriter, you can be sure that they have employed tricks and techniques which have proven to be successful over time. This places you in a situation where, right from the start, you know you are testing top quality copy options.
Sometimes a business owner themselves is a little too involved with their product to be able to describe it or promote it in a way which highlights the benefits and features her customers are looking for. A professional copywriter has enough distance to be able to objectively look at what the target audience is desperately seeking, and how this particular product or service meets those needs precisely. He can then convey this using persuasive language and proven tactics to reach more people.
A brand can only get stronger when the copy which describes and sells it is put in professional, experienced hands. Contracting this work leaves the business owner doing their own job, managing the company, which is what they do best. Handing over the work which they are not specialised in, and taking that time instead to run the business is really a no-brainer.
Even where hard-hitting sales tactics are not called for, copywriters still provide great benefit to a business. Whether it is providing product descriptions for your online catalogue, writing guest blog posts for you to seek to publish elsewhere, or filling your annual report with easy to read and relevant information, a copywriter will ensure professional results, increasing the likelihood that your business will be taken seriously and be seen as trustworthy. Bad grammar and strange typos always leave a bad impression, and if you have an untrained member of staff filling documents and web pages with text, they will not be able to do it in the most effective and appealing way. In addition to that, you are also taking them away from their actual role, which is where their real talent will lie.
Hiring a copywriter is an expense which quickly pays for itself. Once conversions increase and sales are boosted, it becomes clear that a copywriter really is a wise investment in the future of any business.