SEO for Ecommerce sites is a vitally important factor which should be integrated from the development stage of the project.
The following information provides the baseline foundation of SEO related factors.
Host Platform – Dedicated
Host Location – UK Based
(Note: Host site in the country most relevant to your targeted customer base)
Navigation Structure
• Top section and left hand side of all pages.
• Must be search engine friendly.
• To include keyword text links in Navigation.
• Highly scalable for adding addition pages.
Complete control over the following Meta tags. All tags should be unique.
• Title
• Description
• Keywords
Install editable H1 and H2 headers on all pages static and dynamic
Page URL naming structure to contain product related keywords (mod re-write enabled) to remove all non essential characters (session IDs) from all dynamic pages.
Image ALT tags to contain relevant terms.
Automated XML Sitemap Generation and RSS Feed Generation (products and landing pages)
Integrated .html sitemap page.
The ability to create additional static pages from site template layout.
The homepage requires sections to include a reasonable amount of text (minimum 200 words), without spoiling the graphical look and feel of the site.
Avoid and Test for; Page duplication issues.
Utilise the robots.txt file to control spider accessibility and page indexing.
Add popular social bookmarking buttons to all pages of the site.
The coding of these buttons should include rel=”nofollow” and target=”_blank” in the link structure.
Check site for browser interoperability.
The site should conform to the W3C standards.
