WebPageOne Solutions can take an expert look over your website to advise you where you may need to improve your search engine optimisation or SEO so that customers can find you through search engines.
Every business needs a website. It is a great way to draw more customers to your products and services. With so many websites being added to the web every day, however, you need to make your company website stand out, and that is where SEO comes in.
No one can guarantee first page results of a search engine for your website. Google uses a complicated set of algorithms to rank websites when a search enquiry is entered. However there are techniques that have been tried and tested by our SEO Consultants that can help your website rise in the rankings and take it to the first page. Bear in mind that sponsored links will always be at the top of search engine results.
Keyword research and selection is very important when considering search engine optimisation. Our SEO Consultants will advise on choosing the right keywords and will integrate them into your web content, to ensure a way of matching your website to the search engine queries. The keyword should not be used in every other sentence, but should be used naturally as part of the article or blog post. Use photo captions, headings and sub-headings to put in keywords too.
Getting back links from other websites can be time-consuming, but helps build your website’s credibility. Our SEO consultants will advise on back link structures and strategies. Leave back links to your website by commenting on forums and blogs that are in similar niches to your own. Make sure that they are helpful comments and that they contribute to discussions rather than just leaving a link. The forum owner has the right to delete any comments that are not useful.
A popular blog will offer great exposure for your website. You can also use article directories, which allow back links. Articles are posted to these directories for free which link back to the original material. Website owners from all over the world can use these articles as long as they keep the links in the article. This creates more back links for your website.
Keep adding relevant content to your website and this will also help you to rise in the rankings of the search engines. Many companies choose to do this in the form of a blog. Posts do not have to be long – but choose keywords carefully and they will complement your other SEO strategies.
Search engine optimisation does not have to be complicated, but it does need checking regularly to ensure that the right keywords are being used and that they are bringing the right results. Our expert SEO Consultants can help you employ SEO techniques that will benefit your website and your business.