WebPageOne Solutions can enable you to launch your own YouTube marketing campaign to help build your brand and encourage customers to come to your website.
YouTube is one of the fastest growing phenomenon’s on the internet. It gets more hits than traditional TV websites and making it an essential part of marketing strategies. There are already examples from YouTube history of advertising campaigns that have gone viral, people who have got careers from YouTube and music bands that have made it big. Getting your message out on YouTube can be a big part of your company strategy.
It is easy to set up your own channel on YouTube and customise it to your company. Fill out the profile and information fields so that you can be found by potential customers. Use it as an extension of your website and ensure that the information is clear and succinct.
Your video needs to be fun and something that people will want to share with their friends. It can also be a ‘how to’ video. The video must seem real – it is OK to make mistakes in the video and too professional a production may put people off. Give your video a memorable title and include your company website in the description. You can also put your company website at the beginning of the video so that people know where it has come from.
Your video needs to connect with people. Encourage friends and colleagues to share the video. Remember that people can share through Facebook, Twitter and other forms of social media. The more people that you can get to view the video, the better. Encourage your viewers to participate by sending in their own ideas for more videos, trying out some of the ideas in the video and filming it themselves or even just by commenting. Try to give your video replay value i.e. let it be something that people will want to watch again and again.
Using good SEO techniques will help your video to go viral. Tag your video with good keywords to ensure that it is near the top of a search engine results page. Include related keywords as views can also come from related videos. Choose a good thumbnail picture with which your video is listed, include playlists of related videos and offer other videos that your viewers might like. Newly uploaded videos are automatically indexed by both YouTube and Google. Using SEO will enable them to be found more easily on searches.
The marketing potential of YouTube is only just beginning to be explored by companies. WebPageOne Solutions can help your company make the most of this new advertising media on your website to add interest and increase visitors to your site.
